Resume | Sam Liebl

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Highlights of Experience, Skills & Accomplishments

Sales professional with experience, charisma and a track record of success in UCaaS and CPaaS sales, mastered Bandwidth's unique value prop, and developed into a knowledgeable consultant on the telecom industry, with deep acumen on laws, regulations and best practices.
- Refined a sales process that resulted in leading average deal size (ADS) on Emerging Markets team, learned internal processes necessary to closing new business, including Risk, Pricing and Contracts.
- A leader on Large Markets, thriving under a 1st-time manager, took leading role building book from scratch with new AE. 5 self-sourced C/W over 8mo; over $12K on-net MRR as of June 2022
- 1st self-sourced C/W 57 days after hire date (Large Market).
Successfully managed Lenovo Channel Central Region's second-largest sales territory: 200,000mi², five states and two time zones comprising 108 diverse businesses in a portfolio producing over $80MM annually
- Surpassed quarterly sales quotas by an average of 120.45% throughout entire tenure while producing a 32% increase in territory "penetration rate" (first-time Lenovo buys ≧$1K).

Career

Bandwidth, Inc.

Raleigh, NC

Associate Strategic Account Manager

August 2022–October 2024

Showcased solutions based on company's products, working with Bandwidth's largest customers, including Block (Square & Cash App), Uber and Weave in a total portfolio of $30M annual revenue as part of a larger account team.

Led research into targeted large accounts, identifying new opportunities to sell and developed account plans to reach strategic goals.
Helped build out an international strategy for Block, Inc. group of companies with IA2P product.

National Account Executive, Emerging Markets

October 2021–July 2022

In just under 1yr on the Emerging Markets team, closed 31 new customers for $86.6K total annual value. Average deal age was 20-days from first discovery call to contract, making me one of the fastest closers on the team, while still maintaining a higher-than-average deal size ($2.8K).

Fast, efficient closer: 19-day average deal age in 2Q22 (about 2wk ahead of peers).
Practiced value-based selling by focusing on company's unique value prop and not on price, resulting in being one of the highest-profit closers on EM team with above-average ADS.
Learned company's sales motion and honed a methodical sales process that led to at 35% C/W rate in 2Q22 (above average for EM team).

Sales Development Representative, Large Market

January 2021–October 2021

Generated new, high-quality enterprise leads, setting qualified meetings that drive pipeline for Large Market AEs. Consistently met and exceeded KPIs and monthly goal attainment. Prospected net-new accounts to drive pipeline growth. Led discovery calls to explore opportunities and leveraged risk/contracts/pricing.

Top performer: promoted to SDR II after being first rep to qualify for the new SDR leveling program (criteria include 3+ C/W opportunities, leading disco calls and hitting goal).
Deep technical knowledge of sales tools and CPaaS products: having used Salesforce since 2013, teammates regularly enlisted my help to run reports with advanced filters and logic
Leadership role on the team: created and taught a prospecting seminar about how to source, qualify and prospect into net-new accounts; created and taught a seminar on sales and marketing personalization

Goldrush Agency

Cleveland, OH/Raleigh, NC Digital marketing and content marketing consulting practice incorporated in March 2017 to meet a burgeoning client base of local businesses, originally in Northeast OH, later in Raleigh, NC.

Founder/Consultant

August 2017–April 2020

Responsible for all aspects of running a consulting practice, including prospecting for new business opportunities, managing a group of remote contractors and overseeing marketing content production designed to help clients convert more of their online visitors into customers.

Continually generated new business leads through a variety of prospecting methods (phone, in person, online) while in control of the entire end-to-end sales pipeline once orders came in.
Crafted a competitive product portfolio with three distinct brands, each offering three or more service-level tiers, strategically priced on market research, COGS and scalability.

Lenovo Morrisville, NC

A Fortune 500 international technology giant providing businesses with leading consumer, commercial and data center technology.

Channel Account Manager

May 2015–August 2017

Managed the Great Lakes and Ohio Valley Territory, which at $80MM annually in total revenue, is the second-largest portfolio in Lenovo's Central Region for VAR channel partners. Promoted to innovate channel sales strategies and foster powerful relationships in a lucrative book of business to drive revenue growth with high-level business partners throughout the Great Lakes & Ohio Valley.

Coordinated with, managed and delegated to an Inside Sales Representative to meet the needs of, and drive revenue growth in, a portfolio of 108 named accounts across five states.
Independently identified and led pricing strategy for the two largest enterprise server bulk buys in territory history, valued at $600K and $1.05MM respectively, representing Lenovo in negotiations.
Strategically distributed $20K per quarter in market development funds to business partners for co-branded, jointly-managed sales campaigns tied to revenue targets.
Qualified for the President's Club in 2015.

Inside Sales Representative, Channel

August 2013–May 2015

Aggressively pursued opportunities to increase sales within a designated portfolio of 98 small-to-medium VAR reseller accounts and employed database intelligence to optimize territory performance across the highly-competitive Southern California region.

Twice surpassed quarterly quota by 125%+ to garner the "125% Club" distinction.
Delivered an average of 33.75%+ growth in new business acquisition throughout the territory.
Won 1st place out of over 200 Lenovo inside sales representatives in 2014 March Madness Data Center Presentation Contest (based on presentation skills, product knowledge and sales ability.)
Won the "WOW Award" for transforming the DOA returns process for Inside Sales Operations in collaboration with a special focus group to save the company 430+ man hours annually.

Education

Bachelor of Arts in German Studies, 2012
University of North Carolina at Asheville, Asheville, NC